Branded merchandise is part of our brand strategy and should communicate the same expression in all countries. It is a very powerful communication tool as it creates a positive experience through a physical contact between our brand and the recipient.
Like all successful brands, we’re careful about where we choose to place our brand and how we place it: application technique, execution, position of logo and choosing if we portray only the symbol or the logo in its lock-up expression is as important as the item itself.
We want to be perceived as a premium brand, and our branded merchandise should contribute to that image of our brand on the market. Our branded merchandise should be inspiring, relevant, and have a modern look & feel.
Also, we want our branded items to have a lifestyle expression. When selecting items, always ask yourself what type of message the item is supposed to convey and what your target group is.
Please strive to select items based on some key principles:
- Brand relevance: items that are relevant to our identity and positioning, our values, our business
- Necessary and useful: practical items with a positive impact on brand experience for our customers, partners, and employees
- Premium/quality: our merchandise is an opportunity to reaffirm our customers’ trust in the Sandvik brand, so we never compromise on quality
- Sustainability and safety: following environmental, health and safety standards is crucial when selecting branded items. Pay extreme attention to the origin of items you choose, especially if you use local/small suppliers who may not be compliant/certified. This may represent a risk in many ways.
For more information, download the Sandvik Branded Merchandise Guidelines from Sandvik Brand Portal, and familiarize with the Branded Merchandise Procedure, which is an integrated part of Sandvik Brand Policy in our Intranet – you can download it from “Related documents” on the right-hand side of that page. Such documents will help you to understand the principles behind our merchandise and make sure our brand is applied in the very best way within the branded merchandise area.
Get in touch with Prominate if you want to know more about the merchandise in this webshop or need a merchandise proposal for your specific need.
sandvik@prominate.com
+46 (0)33 20 66 00
Address:
Prominate Sweden
Lilla Bommen 2
411 04 Gothenburg
Sweden